music artist Tim McGraw and written by Lori McKenna . It was
released on February 1, 2016 as the second single from
McGraw's fourteenth studio album Damn Country Music .
Lori McKenna wrote
"Humble and Kind".
The song was written by Lori McKenna. McGraw and frequent
collaborator Byron Gallimore co-produced the album. The
official release date is scheduled for February 1, 2016.
Oprah Winfrey provided
footage for the song's music
McGraw released the video to the song on his Facebook page on
January 21. At the time of the video release, the song was
expected to be released as the second single from the album in
early February. The video was the result of a brainstorm
McGraw had while running on a treadmill and seeing a 30-second
trailer for Oprah Winfrey 's Belief series. After taking some
initiative, McGraw got Winfrey to avail footage for the video.
The video, which was directed by Wes Edwards , featured scenes
from around the world from Winfrey's fall 2015 documentary
The song and video has its own website ( http://
stayhumbleandkind.com ) intended to gather related stories
about acts of kindness that have been shared with the hashtag
#stayhumbleandkind. The day after the music video was
released, Winfrey tweeted her approval of the video, saying "TIM, I
love this song. Every word feels true." McGraw will perform
the song on the April 3, 2016 ACM Awards.
A bound edition of the song was set for May 17, 2016 release in
conjunction with graduation season by Hachette Books . In
addition to the lyrics and illustrations, the book edition will
feature an introduction by McGraw and an epilogue by McKenna.
McGraw pledged his book proceeds to the Neighbor's Keeper
Fund of the Community Foundation of Middle Tennessee.
Chris Parton of Country Weekly described the video as "the
touching, lump-in-your-throat" kind. Stephen L. Betts of Rolling
Stone described the video as one that takes "universal scenes of
faith and life and combines them with an understated
performance from McGraw, captured by a 360-degree turntable
lighting rig". According to Christina Vinson of Townsquare
Media's blog site, The Boot, the video, which presents a song
from the perspective of "a parent sending their child into the
world", will resonate across a wide ranging audience. McGraw,
who has three daughters with his wife Faith Hill had just sent his
oldest daughter off to college in the fall before the song was
The song has sold 123,000 copies in the US as of February 2016.